Mobile Gambling To Reach 164 Million Users By 2018

March 13, 2015


The number of players using mobile devices including phones and tablets for online gambling is expected to reach 164 million by 2018, according to a report from the Juniper Research, with the majority of users expected to shift to online mobile gambling from desktop services.

These figures would represent a 100 million increase in online mobile gambling users in the next five years, who are expected, in most of the cases, to use their devices to place bets, visit mobile casino of buy lottery tickets.

According to the report, the majority of users are expected to shift to online mobile gambling from desktop services, for mobile devices continuously increase their capabilities and features as compared to PCs. In this context, Juniper Research Report author Siân Rowlands said mobile can frequently provide a more immersive and convenient gambling experience than a desktop PC or laptop.

“As a result of this, gambling operators have been required to shift the nature of their organisation away from ‘legacy’ services such as telephone betting towards becoming a more mobile-oriented company, with the aim of achieving over half of their online revenues from mobile in the next 1-3 years,” Rowlands added.

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